London Piccadilly Circus at Night ~ Colors of the London Rain...~

Please don't use this image on websites, blogs or other media without my explicit permission. © All rights reserved

TWITTER | WWW.DAVIDGUTIERREZ.CO.UK | SAATCHI ONLINE | YOUTUBE | FACEBOOK | REDBUBBLE

London | Architecture | Night Photography

Front Page, Thank you !

========================================================================

I love shooting after the rain because of the colors that get reflected in the pavement...

========================================================================

Piccadilly Circus is a famous road junction and public space of London's West End in the City of Westminster, built in 1819 to connect Regent Street with the major shopping street of Piccadilly. In this context a circus, from the Latin word meaning a circle, is a circular open space at a street junction. Its status as a major traffic-intersection has made Piccadilly Circus a busy meetingplace and a tourist attraction in its own right.

The Circus is particularly known for its video display and neon signs mounted on the corner building on the northern side, as well as the Shaftesbury memorial fountain and statue of an archer popularly known as Eros (sometimes called The Angel of Christian Charity, but intended to be Anteros). It is surrounded by several noted buildings, including the London Pavilion and Criterion Theatre. Directly underneath the plaza is Piccadilly Circus London Underground station.

Piccadilly Circus used to be surrounded by illuminated advertising hoardings on buildings, starting in the early 1900s, but only one building now carries them, the one in the north-western corner between Shaftesbury Avenue and Glasshouse Street. The site is unnamed (usually referred to as Monico after the Café Monico which used to be on the site); its addresses are 44/48 Regent Street, 1/6 Sherwood Street, 17/22 Denman Street and 1/17 Shaftesbury Avenue, and has been owned by property investor Land Securities Group since the 1970s.

The earliest signs used incandescent light bulbs, these were replaced with neon lamps, as well as moving signs (there was a large Guinness clock at one time). From December 1998 digital projectors were briefly used for the Coke sign , while the early 2000s have seen a gradual move to LED displays. The number of signs has reduced over the years as the rental costs have increased.

As of 2008, the site has six illuminated advertising screens above three large retail units, facing Piccadilly Circus on the north side, occupied by Boots, and GAP and a mix of smaller retail, restaurant and office premises fronting the other streets. A Burger King located under the Samsung advert which had been previously a Wimpy Bar until the late 1980s had closed in early 2008 and has now been converted into a Barclays Bank.

Coca-Cola have had a sign at Piccadilly Circus since 1955. The sign dates from September 2003, when the previous digital projector board and the site formerly occupied by Nescafé was replaced with a state-of-the-art LED video display that curves round with the building. On November 23 2007 the very first film was broadcast through the board. Paul Atherton's film The Ballet of Change: Piccadilly Circus was allowed five minutes to show the first non-commercial film depicting the history of Piccadilly Circus and the lights. The former Nescafé advert site had also been occupied by a neon advertisement for Fosters until about 1999 and for three months in 2002 between the display of the Nescafé advert and the enlarged Coca Cola advert this part of Piccadilly Circus had featured the quote "Imagine all the people living life in peace" by Beatle John Lennon. This was paid for by his wife Yoko Ono who spent an estimated £150,000 to display an advert at this location.

Sanyo's sign is the oldest out of the six, having been installed in the late 1980s and remaining unchanged ever since. However, earlier Sanyo signs with older logos have occupied that position since at least 1980.

TDK replaced the space formerly occupied by Kodak in 1990. Their sign has remained almost unchanged since, although in 2001 the colour of the background lamps were changed from green to blue, and the words 'Audio & Video Tape' and 'Floppy Disks' under the logo was removed.

McDonald's added a sign in the mid-1980s, replacing one for BASF. In 2001 the sign was changed from neon to an animated LED screen, which was further changed to a bigger, brighter LED screen in 2008.

Samsung replaced a sign for Panasonic in November 1994 , and the sign was upgraded from neon to LED in 2005.

Piccadilly Lite was added on 3 December 2007, placed under the Samsung and McDonald's signs. This is an LED screen that allows other companies to advertise for both short and long term leases, increasing the amount of advertising space but using the same screen for multiple brands.

The British mobile telephony company Vodafone used to have a neon sign installed on the roof of Coventry House, which diagonally faces Piccadilly Circus. In addition to the logo of the company, the sign displayed personal messages that could be submitted on a special website and displayed at a certain time and date. As of February 2007, this has been replaced by a new, larger LED video-advertising display for LGE, the British arm of South Korean electronics group LG. The new display also incorporates a scrolling ticker of Sky News headlines.

On special occasions the lights are switched off, such as the deaths of Winston Churchill in 1965 and Diana, Princess of Wales in 1997. On 21 June 2007 they were switched off for 1 hour as part of the Lights Out London campaign.

en.wikipedia.org/wiki/Piccadilly_Circus
en.wikipedia.org/wiki/London
www.visitlondon.com/

========================================================================
London Piccadilly Circus at Night ~ Colors of the London Rain...~ London Piccadilly Circus London Piccadilly Circus

London Piccadilly Circus at Night

Taken in: United Kingdom / England / London / Piccadilly Circus (show map)

Taken on: July 29, 2009

Tags:

Rain

Colors

Piccadilly Circus

Lights

Advertising

Handheld

Night

Neon

Signs

Display

Circus

explore

front page

West End

City of Westminster

tourist attraction

shopping street

Front

Page

Sony

Sony Alpha

Sony Alpha 350

Alpha 350

11-18mm

F4.5-5.6

Sony Alpha DT 11-18mm F4.5-5.6

Sony α 350 (DSLR-A350)

Cities

Cityscapes

Architectural

Photography

Nights

Metropolis

Centre

Center

Municipality

Structure

Edifice

Nighttime

DARKNESS

Dark

nightfall

dusk

topf100

100+Faves

Geotagged

architektur

Building

Buildings

Spectacular

Impressive

Sensational.

Londres

Londra

350

Photo

Image

Cites

Alpha

Architecture

London

Cityscape

Urban

Arquitectura

City

Color

伦敦

倫敦 « less

Sets appears in: • London City • Night Cityscape more » • Architecture • The World seen in a Puddle • Front Page Explore • EXPLORED • 1500+ Views • 100+ Faves • Sony Alpha DT 11-18mm F4.5-5.6 • Night « less

Groups appears in: • Reflections • Lights and Shadows more » • Night Lights • London Photographers • After Dark - Night Photography • Night Shots* • Urban Night Shots • London by Londoners • Night Shot • City Nights • Nocturnes - Night Photography • Brandscape Architecture / City as a shopping mall • London at Night • Night and darkness • *****FROM MY LENS***** • ***City Night Lights*** - - Luces de la ciudad nocturna - - • McDonald's Piccadilly Circus • Sgt. Peppers AMAZING IMAGES Club Band (Invited images Only) • I love reflections! - NEW ADMIN FAVOURITES! • London Rain - Shanghai World Expo 2010 • Night Photography Group • Photographers in the Night • London Lovers • Water Reflections « less

Camera: Sony DSLR-A350, f/6.3, 1/6 sec, 17mm (=25mm), ISO 100 (more info) (hide info)

Camera:	Sony DSLR-A350
Aperture:	f/6.3
Exposure Time:	0.167 sec (1/6)
Focal Length:	17mm (35mm equivalent: 25mm)
ISO:	100
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Manual
Exposure Mode:	Manual
Metering Mode:	Multi-segment
White Balance:	Manual
Light Source:	Daylight
Contrast:	High
Saturation:	High
Sharpness:	Hard
Color Space:	sRGB
Software:	Adobe Photoshop CS Windows
Show full info

Stats: 231,417 views / 181 comments

Link to this photo view:
Link to this photo large view: