Oude Delft Delfineren - a photo on Flickriver

            Advertisment from the year 1950.

In those days it was still an option and fashionable to get your old lens coated. 
Import from new cameras with coated lenses was still restricted and very expensive.

You could send your old (pre-war) lens to a company where it would be cleaned, polished and coated (metalized) in a vacuumchamber.

"De Oude Delft" was a professional optics company in The Netherlands who even build lenses for Leica cameras and Kine-Exakta (Delfar) (!)
They had a working metalizer vacuumchamber so they came with this advertisment.

They gave a Dutch ring to the process of coating and called it "Delfineren".

A short translation :
----------------------------------------
THIS IS WHAT DELFINEREN DOES

(Text under upper picture)
You see the veil on this photo ? And the strong reflections in the car-radiator ? All freshness lacks in this picture. 
It was made with a valuable but NOT delfinated (coated) lens.

(Text under lower picture)
Of course you see the difference when looking at this picture.
This one is fresh and brilliant. Reflections are normal. Exactly as you always wished your photos to be.
This photo was taken with exactly the same valuable lens but NOW delfinated (coated)
----------------------------
End of translation

Draw your own conclusions ;-)

   

Taken on: September 2, 2009

Tags:

Oude

Old Delft

Lens

Delfineren

Coat « less

Sets appears in: • Vintage Photography Advertisements • Optische Industrie "De Oude Delft"

Groups appears in: • Photo Ads Nostalgia

Stats: 4,574 views / 9 comments

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