The British Isles tourist leaflet : East Kent : c1935

            An interesting series of tourist leaflets for locations and regions of the British Isles and possibly issued under the guidance of the Travel & Industrial Development Association of Great Britain and Ireland although several in the series are shown as being issued by more local organisations. They are undated but the contents and style appear to place them in the 1930s and indeed that accords with a pre- and post-WW2 period when the UK's overseas travel organisations issued many photogravure black and white publicity items - cheaper than colour and to an extent showcasing the possiblities of quality of reproduction using this process. These leaflets, many of which are printed by the Curwen Press in London with others by the Withy Grove Press of Manchester, make interesting use of quite modern typefaces to add to the ephemeral interest. No designers are credited and they feelwith their mostly photographic contentto have been designed and set out to make the best possible use of the typographer.

This leaflet covers the "Graden of England" and "Where England Began" - East Kent. It covers the major attraction of Canterbury as well as the many seaside resorts that are dotted around the caost of the English Channel and Thames Estuary. The leaflet also has a section on motor coach services, highlighting local operator the East Kent Road Car Company as well as a page highlighting the ferry crossings to the Continent and the role of the Souther Railway of England in operating the many ferry and connectional railway services. 

The leaflet is printed at the Curwen Press in Plaistow, London and for the East Kent Chamber of Commerce. However it follows the generic pattern of the other leaflets issued by the TIDAGB. The titling appears to use Maximilian.

Taken on: March 2, 2022

Tags:

Mike Ashworth Collection

travel

leaflet

publicity leaflet

publicity

marketing

US market

North American market

typography

typeface

photogravure

holidays

Great Britain

The British Isles

1930s

Curwen Press

Plaistow

East kent

Kent

Garden of England

Canterbury

Dover

Folkestone

Broadstairs

Deal & Walmer

Hythe

Sandgate

Ramsgate

Margate

Westgate on Sea

Birchington on Sea

Herne Bay

motor coach services

East Kent Road Car Co Ltd

English Channel

Channel Crossings

ferry services

steamer services

railway

The Continent

continental travle

France

Belgium

Southern Railway

Southern Railway of England

London

Travel & Industrial Development Association of Great Britain and Ireland

East Kent Chamber of Commerce

Maximilian typeface « less

Sets appears in: • 1930s British Isles tourist leaflets • Typography and typefaces more » • Travel! • A Curwen Press miscellany « less

Groups appears in: • Typography and Lettering • That Old Timey Feeling more » • Typophile // typography, lettering and design • Vintage Typography • Vintage Travel Ephemera • Text and Typography • PLANET EARTH BACK IN THE DAY • Travellers' Tails • PLANET EARTH VINTAGE ADVERTISING « less

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