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2026 HL | Culture and Influence

            Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence
The climate of our country and the media industry has changed drastically over the last 11 months. To stay relevant, to remain useful, and to continue honoring our community, it became necessary to rebrand, reimagine, and completely rework how we show up and serve.
Through my travels, conversations with colleagues, advertisers, creators, and community leaders and by watching the trends shaping our world I came to one undeniable conclusion: the Latino community continues to be underserved, undervalued, and underrepresented across far too many sectors.
Our community has earned the right to be respected, acknowledged, and celebrated. And while we do not speak with a single voice, we represent a powerful spectrum of perspectives, cultures, and lived experiences. We must do a better job of telling our stories, highlighting our achievements, and being consistent, diligent, and unapologetic about showcasing our excellence.
After 30 years of producing content and events, I remain driven to do better—to go deeper, expand our reach, and collaborate with partners who share our commitment to elevating the voices that deserve to be heard.
At HL, our purpose is simple:
to capture the culture and influence of the community and ensure our stories are seen, valued, and remembered.
With our relaunch, Hispanic Lifestyle now known as HL | Culture & Influence enters a bold new chapter in our evolution as a media company. In our corner of the internet, our editorial focus remains clear: to raise, amplify, and honor the voices and stories shaping our community’s future.
In the months ahead, you will see expanded editorial categories, new online series, renewed storytelling, and fresh opportunities for engagement and collaboration. I invite you to explore the new HispanicLifestyle.com and join us as we build the next chapter of community-centered media.
Friend, thank you for being part of our journey. Buckle up there is so much more we are ready to share with you.
Richard Sandoval
President & Executive Producer, HL
   

Taken on: December 4, 2025

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