Chero Cola Ghost Sign - Shelbyville, TN

The pharmacist who invented Chero-Cola was Claud A. Hatcher of Columbus, Georgia. In 1905, he developed his first concoction -- a ginger ale which he called “Royal Crown” -- and went into business as “Union Bottle Works.” In 1910, he jumped on the cola bandwagon with a cherry-flavored version called Chero-Cola, which was successful enough by 1912 to become the new name of the company. Coca-Cola eventually responded to the competitive threat by successfully claiming trademark infringement, forcing Chero-Cola to drop “cola” from its name in the early 1920s, contributing to the beverage’s market decline and the company's eventual discontinuance of it. However, Hatcher bounced back in 1924 with a fruit-flavored brand called Nehi, and changed the name of his company to Nehi Corporation. In 1934, Nehi entered the cola market again with Royal Crown Cola (better-known as “RC” Cola), which eventually became the company's flagship brand.

Read more : www.ehow.com/info_7750147_history-cherocola-company.html

This old 'ghost sign' for Chero Cola can be found on a building located in Shelbyville, Tennessee on the court square. These are the greatest...a fading memory of yester-year.

Three bracketed photos were taken with a handheld Nikon D7200 and combined with Photomatix to create this HDR image. Additional adjustments were made in Photoshop CS6.

"For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future." ~Jeremiah 29:11

Taken in: United States / Tennessee / Shelbyville (show map)

Taken on: October 8, 2015

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Sets appears in: • HDR • Sign/Signage - Vintage, Fading, or Rusty

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Camera: Nikon D7200, f/8.0, 82mm, ISO 200 (more info) (hide info)

Camera:	Nikon D7200
Aperture:	f/8.0
Focal Length:	82mm
ISO:	200
Color Space:	Uncalibrated
Software:	Adobe Photoshop CS6 (Windows)
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