Cover the Country in Comfort! : Alexander's Royal Blue Motor Coach Tours booklet (Sixth edition) : W. Alexander & Sons Ltd., Glasgow : 1934

            For many years the Scottish based bus and coach operator W. Alexander's issued an annual guide to the "motor coach tours and services on every road in the North of Scotland" and this, the sixth edition, was issued in 1934. By this date Alexander's were part of the vast SMT empire that, backed by railway investment, was well on the way to being the dominant bus and coach operator in Scotland. Indeed, in later years, they formed the basis of the nationalised Scottish Bus Group.

The booklet was printed on their behalf by the advertising arm of John Menzies & Co. Ltd., better known as newsagents. This issue is very contemporary in terms of the graphic design and lettering and the 'jazzy' cover, as well as several of the adverts, are credited to "Maxwell". Who "Maxwell" was I do not know; Some advert panels are signed W.M.M. - but possibly it could be from the W R Foster Maxwell Artists who provided much artwork for advertising purposes.

The "Royal Blue" coaches used vehicles that carried the nickname "Bluebird" and in later years this was the name used for Alexander's coach 'brand'.

Taken on: October 23, 2023

Tags:

Mike Ashworth Collection

transport

transportation

motor coaches

motor coach tours

motor coach services

Scotland

Glasgow

transport publicity

transport ephemera

marketing

advertising

graphic design

lettering

Cover the Country in Comfort!

W Alexander & Sons Ltd.

Aleaxander's Royal Blue Motor Coach Tours

travel

holidays

vacations

Maxwell

1934

booklet

book cover « less

Sets appears in: • Cover the Country in Comfort! : Alexander's Royal Blue Motor Coach Tours booklet (Sixth edition) : W. Alexander & Sons Ltd., Glasgow : 1934 • Scottish Motor Traction, Alexanders and Scottish Omnibuses more » • Travel! • Old bus, trolleybus and tram stuff « less

Groups appears in: • Typography and Lettering • Book Cover Club more » • Public Transportation • Vintage Advertising • That Old Timey Feeling • Vintage Illustration • Transport Timetables Leaflet and Ticket SCANS. • Public Transport Around the World • Typophile // typography, lettering and design • VINTAGE SCOTLAND - EPHEMERA. • Font of All Wisdom - Unique lettering in design [VINTAGE] • European Buses , Trolleybuses and Tramways • Classic Transport • PLANET EARTH TRANSPORTATION • PLANET EARTH BACK IN THE DAY • Travellers' Tails • BUSES & COACHES + TRAMS OF SCOTLAND NO 30/60 GROUP RESTRICTION • Scottish West Coast Transport Ephemera • Revistas, folletos publicitarios postales fotografías etc.. vin « less

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