Gebrauchsgraphik : International Advertising Art : März 1937 : London's advertising art : Frenzel & Engelbrecher "Gebrauchsgraphik" Verlag : Berlin : 1937 : London Heute - London To-day : Frank Pick

            The March 1937 issue of Gebrauchsgraphik, the influential German monthly magazine of advertising art, was a special issue focussing on advertising and publicity trends in London. At the time British graphic design and especially "commercial art" was in a period of some critical acclaim. As the magazine's articles and illustrations show this was, in some ways, down to the work and patronage of several individuals and companies such as London Transport, who particularly in the post-WW1 years, had helped raise the standards of such art, design and publicity.

This is evident from the magazine's editorial; the name Christian Barman, who had joined the new London Passenger Transport Board (successors to the Underground Group) a year after its formation in 1933, is in evidence and the eminence grise of London's transport, Frank Pick, who was also influential across other authorities such as the Empire Marketing Board, the Design & Industries Association to name but two, contributed an article. This "London Heute" appears in both German and English along with a less usual portrait of the Vize-Präsident des Lodnon Passenger Transport Board. Pick, a frequent contributor to magazines on the varied subjects of London, transport and issues such as planning and statistics, had visited Berlin, and other German cities, in the late 1920s and 1930 to see contemporary architecture and transport planning. There are some fascinating links between aspects of, say, station architecture between LT and BVG.

There are many examples of LT's long commissioning of posters, press adverts and publicity reproduced in the issue including works by artists and designers who had no place in the Germany of 1937. Like all other German publications Gebrauchsgraphik had by this date been eviscerated by the censorship, and worse, of the National Socialist dictatorship.

Taken on: January 12, 2025

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Mike Ashworth Collection

Gebrauchsgraphik

design

advertising

graphic design

publicity

Zeitschrift

Grafikdesign

Öffentlichkeitsarbeit

März

March 1937

Londons Reklamekunst

London's advertising art

London Transport

London Transport advertising

London Transport publicity

London Passenger Transport Board

Christian Barman

Frank Pick

Berlin

1937

Germany

England

Deutschland

Prof. H. K. Frenzel « less

Sets appears in: • Gebrauchsgraphik März 1937 : London's advertising art • Gebrauchsgraphik more » • London Transport • Some old advertising « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Advertising Posters • Font of All Wisdom - Unique lettering in design [VINTAGE] • * L O N D O N - T R A N S P O R T * • London Underground Posters • Advertising through the years • Old London • PLANET EARTH BACK IN THE DAY « less

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