London Transport Commercial Advertising : Put your name in the picture : publicity leaflet : design by Pieter Byl : London Transport : 1948 : Central Area bus and trolleybuses - target discs : inner

            One of a series of post-war folded leaflets issued by London Transport Advertising and mostly designed by Pieter Byl. Using graphic design and typographical elements to produce a varying range of treatments these are, in many ways, amongst the most 'experimental' typographical treatments ever commissioned by London Transport; that is quite a statement given the company's long history and association with graphic design and publicity. 

LT has always made significant income from advertising on stations, vehicles and other sites and these promotional brochures give details of the various options available to advertisers along with basic costs. They would have been a simpler supplement to the expensively produced full advertising rates book produced! I can find little or nothing out about Pieter Byl. 

This folder gives details of Central Area bus and trolleybuse target discs, the circular adverts placed on the rear offside of vehicles. It cleverly uses a 'bow and arrow' motif with the target as the 'target'.

Taken on: September 17, 2025

Tags:

Pieter Byl

London Transport

commercial advertising

advertising

vintage advertising

advertising rates 1948

London buses

London trolleybuses

Central Area buses

Country Area buses

ephemera

leaflet

folder

graphic design

bus design

typeface

typography

lettering

roundel

vintage logo

Mike Ashworth Collection

Put your name in the picture

target discs

bus exterior advertising « less

Sets appears in: • Pieter Byl - designer and artist • London Transport advertising more » • London books and maps • London Transport • Some old advertising « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Typography • Font of All Wisdom - Unique lettering in design [VINTAGE] • * L O N D O N - T R A N S P O R T * • Advertising through the years • Text and Typography • London Books & Their Illustrations • Old London « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Apple Image Capture
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