Kent Vale papers : advertising & samples insert issued by Allied Paper Merchants (W.T. & Co.) Ltd : in : Printing Review : No. 20, Winter 1936 - 37 : London : 1936 : title sheet

            A rather fine insert in the Winter 1936/37 issue of the UK trade journal Printing Review. It serves two purposes; firstly as an example of six rubber mat colour printing showing the versitility of the process in which tracings of the artwork were taken on six mats, one used for each colour.

The insert is for the "Kent Vale" paper and shows several of the weights and finishes available, firstly on the cover and then on the four interleaved graduated pages that overlap producing the final image on the final page. Sadly, given the discussion of the process no artist or printer is given. The name Kent vale is suggested in the artwork of hop fields and oast houses; a scene especially connected with the county of Kent.

The insert is issued under the name of the Allied Paper Merchants and, I am sure, the "W.T." stands for Wiggins Teape, the long established British papermakers founded in 1761. Becoming a public company in 1919 by the date of this advert they had acquired over 30 associated companies and the "Allied" likely marketed the papers produced by the whole group.

Taken on: September 20, 2025

Tags:

Mike Ashworth Collection

trade journal

Printing Review

London

1937. Printing Review No. 20 Winter 1936 - 37

insert

samples

paper

printing

colour printing

colour printing technology

Kent Vale papers

Allied Paper Merchants (W.T. & Co.) Ltd.

Wiggins Teape papers

advertising

graphic design

Kent

hop fields

hop farm

oast houses

hop picking « less

Sets appears in: • Printing Review No. 20 : Winter 1936 - 37 • Printing Review : British printing industry quarterly trade journal more » • Trade catalogues and brochures • Some old advertising « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Advertising through the years • PLANET EARTH BACK IN THE DAY • Industrial and Trade Catalogues « less

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