VILLAGE:Kudada BLOCK: Jamshedour DISTRICT: East Singhum DATE: 29th July 2013Children and mothers wait before a counselling session with Sumi Madhi. Sumi is a volunteer, on child feeding, nutrition and care who uses television programme "Kyunki" as an aid

            VILLAGE:Kudada BLOCK: Jamshedour DISTRICT: East Singhum DATE: 29th July 2013
Children and mothers wait before a counselling session with Sumi Madhi. Sumi is a volunteer, on child feeding, nutrition and care who uses television programme "Kyunki"  as an aid to counsell mothers at Anganwadi Center Kudada. 
Kyunkiâ€¦ Jeena Issi Ka Naam Hai (Becauseâ€¦ this is what life is) was an entertainment-education television soap opera - a popular entertainment format with Indian audiences - that wove together elements of drama and education to communicate with women and families about key social issues. Kyunki drew its educational content from the Facts for Life global communication initiative created by a number of United Nations agencies.   
100 million Indian households own a television set - the most popular medium for communication and entertainment - and 45 per cent of rural households have access to television programmes.The Ministry of Health and Family Welfare, UNICEF and Prasar Bharti, the public service broadcaster, joined hands in 2007 to reach out to millions of women and families with essential information for child survival, growth and development through Kyunki. 
Government of Jharkhand launched in 2001 the pilot phase of Dular with technical support by UNICEF in five of Jharkhandâ€™s 24 districts. Dular, which in Hindi means â€˜to love and careâ€™, is a strategy to build the capacity of groups of community women volunteers to support ICDS and NRHM frontline workers in reaching out to mothers, mothers to be and their families with essential information, counselling and support on child feeding, nutrition and care. UNICEF India/2013/Prashanth Vishwanathan.
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Taken on: May 19, 2017

Tags:

1 to 5 years old

India

infant nutrition

mother « less

Sets appears in: • Prashanth Vishwanathan's coverage in Jharkhand on Dular Project

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