Men’s Health - featuring “Mr Dean”

            Men's Health (MH), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries; it is the bestselling men's magazine on American newsstands. 

Started as a men's health magazine by Rodale, Inc. in Emmaus, Pennsylvania, the magazine currently covers various men's lifestyle topics such as fitness, nutrition, fashion and sexuality. The magazine's website, MensHealth.com, averages over 118 million page views a month. 

Started by Mark Bricklin in the US in 1986 as a health magazine, Men's Health evolved into a lifestyle magazine, covering fitness, nutrition, relationships, travel, technology, fashion and finance. Bricklin, Rodale, Inc. editors Larry Stains and Stefan Bechtel produced three newsstand test issues. The results led Rodale to start Men's Health as a quarterly magazine in 1988 and begin to sell subscriptions.

Bricklin, who was editor-in-chief of Prevention magazine, appointed Michael J. Lafavore (born April 28, 1952) as editor of Men's Health that year. In his 12 years as editor-in-chief, Mike Lafavore increased the circulation from 100,000 to over 1.5 million, increased publication to ten 10 times a year, and expanded the magazine to Australia, France, Germany, Mexico, Russia, South Africa, and the UK. The South African version, along with Women's Health, is licensed for publication by Media24, with distribution by Magzter.

He created the editorial formula, and hired Steven Slon from service journalism and Greg Gutfeld from Prevention. He worked with longtime staff editor Denis Boyles, a former Playboy contributing editor, to develop the magazine's voice. Lafavore left Men's Health in 2000, the same year Capell's Circulation Report named the magazine Circulation Performer of the Decade. He named Gutfeld his successor. After one year, Gutfeld was replaced by David Zinczenko.

Zinczenko became editor-in-chief in 2000. Circulation increased 30 percent, ad pages by 80 percent from 700 to 1150. In 2000, the brand had 21 international editions. In 2001 the title was consistently selling 400,000 copies at newsstands and circulation was 1.6 million.

In 2001, the magazine started the annual list of cities with the healthiest men, based on twenty "live-long parameters, including death rates (both homicide and disease); illness rates (high blood pressure, heart disease, stroke, etc.); body-mass index; fitness training; even environmental factors like number of parks, golf courses, etc.". I In 2003, the circulation was 1.7 million.

In 2006, the circulation was close to 1.8 million.

Feathered model: #MrDean

Taken on: March 22, 2025

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