Mission Valley Center, Grand Opening Day, 1961

            This is an overhead shot of the Mission Valley Center on opening day in 1961. The mall was developed in the late 1950s as a way of bringing people to the then sparsely populated Mission Valley area, and was constructed from 1959-1961. When it opened, it was anchored by the stores Montgomery Ward, and May Company.

Today, the mall is now owned by Westfield Group. Montgomery Ward closed in 2001, and is now a Target, and May Company is now Macy's. The mall has undergone several facelifts in the time since this photo was taken and is now nearly unrecognizable (compared to this photo). The area surrounding the mall is now heavily developed. Within the next few years, Westfield Group plans to "double-deck" this mall, by adding a second floor, renovating the rest of the property, and adding parking garages and condominiums.

Photo from the San Diego Historical Society.

Taken in: United States / California / San Diego / Mission Valley East (show map)

Taken on: March 1, 1961

Tags:

mission valley

1961

wards

montgomery ward

mall

mission valley mall

san diego

interstate 8 « less

Sets appears in: • Around San Diego, Past and Present

Groups appears in: • Malls of California, Nevada, Arizona And Utah

Stats: 10,667 views / 9 comments

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