Dodge Aries Wagon (1981) - a photo on Flickriver

Dodge Aries Wagon (1981)

            Chrysler Corporation had almost always been the weakest of the Big-Three US auto manufacturers.

Executive decision making through the late 1960s and early 70s had been to reduce investment in new product, so long as the model platform was selling. Unfortunately, some rapid market changes swept across the industry, including the 1970s fuel crises, leaving Chrysler poorly prepared to react.

Reducing sales also left Chrysler short of funds to invest in new product, leading, overall to a company rapidly running out of liquidity. Chrysler management went to the Government for a bail out, which was refused initially until the company upper management was purged.

Meanwhile, as a last through of the dice, Chrysler invested in a new, significantly downsized vehicle platform, deploying front-wheel-drive (FWD), named K-Car. The first variants were the 1981 Plymouth Reliant and Dodge Aries compacts. They were each available as a Coupe, Sedan and wagon (shown here). Though not glamorous, they continued to feed revenue to the finance department whilst the corporation sorted out its liquidity. Launched in late 1983, minivans (Dodge Caravan, Plymouth Voyager) were also created from the platform, and were very successful.

The K-Car had a near 10-year production run, and over 1.0 million sales. During this time, numerous modest changes were added to maintain the car's appeal to budget minded buyers. By the end though, cheap fuel had shifted market preferences toward fuel-hungry SUVs like the Ford Explorer.

Taken on: November 20, 2017

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