London & North Eastern Railway booklet, c1930 - cover by Freda Lingstrom - Northumberland and Tynedale

            For many years after 1923 the LNER issued an annual series of booklets describing the areas of the UK they served in an effort to 'sell' railway travel to, and within, the destinations. There appears to have been roughly 12 seperate booklets - and most years the series appeared with cover designs by Freda Lingstrom. Dating the series, or the various 'editions' and cover sequences is almost impossible as the Railway were careful not to date them!

In terms of design, Lingstrom seems to have been commissioned to undertake various subjects loosely associated with the area covered, and to produce various 'series' of styles of design. In addition the use of colour appears to have varied - in line with costs I suspect - ranging from quite complex multi-colour to simple black on coloured card. Lingstrom (1893 - 1989) trained as an artist and did a wide range of advertising for transport companies such as railways and shipping. She is however best remembered for her career in Children's TV at the BBC where she developed such programmes and characters as Andy Pandy! 

This forms one of the set of booklets using a simple colour card cover with a striking black vignette illustration. In this case the birds allude to the moorland and coastal landscapes of Northumberland and the Tyne Valley.

Taken on: April 8, 2014

Tags:

London & North Eastern Railway

LNER

c1930

railway publicity

transport ephemera

holiday brochures

graphic design

commercial art

Northumberland

Tynedale

Northumberland & Tynedale

Freda Lingstrom

Mike Ashworth Collection « less

Sets appears in: • Freda Lingstrom for the LNER • LNER publicity

Groups appears in: • Typography and Lettering • Vintage Advertising more » • Vintage Typography • LNER • Text and Typography • Vintage Railway Publicity, pre-1980 « less

Camera: Canon MP280 series (more info) (hide info)

Camera:	Canon MP280 series
Color Space:	sRGB
Software:	Aperture 3.5.1
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