London & North Eastern Railway booklet, c1930 - cover by Freda Lingstrom - Yorkshire Coast and Moors

            For many years after 1923 the LNER issued an annual series of booklets describing the areas of the UK they served in an effort to 'sell' railway travel to, and within, the destinations. There appears to have been roughly 12 seperate booklets - and most years the series appeared with cover designs by Freda Lingstrom. Dating the series, or the various 'editions' and cover sequences is almost impossible as the Railway were careful not to date them!

In terms of design, Lingstrom seems to have been commissioned to undertake various subjects loosely associated with the area covered, and to produce various 'series' of styles of design. In addition the use of colour appears to have varied - in line with costs I suspect - ranging from quite complex multi-colour to simple black on coloured card. Lingstrom (1893 - 1989) trained as an artist and did a wide range of advertising for transport companies such as railways and shipping. She is however best remembered for her career in Children's TV at the BBC where she developed such programmes and characters as Andy Pandy! 

Another in the simple series using the colour card of the cover with a simple black sketch - here of a 17th or 18th Century sword wielding figure - that is likely to hark back to either captains, pirates or smugglers who were long associated with the wild Yorkshire Coast and North York Moors! Or it could be a revenue and customs man attempting to apprehend some of the above!

Taken on: April 8, 2014

Tags:

London & North Eastern Railway

LNER

c1930

railway publicity

transport ephemera

holiday brochures

graphic design

commercial art

Yorkshire

Yorkshire Coast and Moors

Yorkshire coast

North Yorks Moors

pirate

Freda Lingstrom

Mike Ashworth Collection « less

Sets appears in: • Things Yorkshire • Freda Lingstrom for the LNER more » • LNER publicity « less

Groups appears in: • Typography and Lettering • Vintage Advertising more » • Vintage Typography • LNER • Text and Typography • Vintage Railway Publicity, pre-1980 « less

Camera: Canon MP280 series (more info) (hide info)

Camera:	Canon MP280 series
Color Space:	sRGB
Software:	Aperture 3.5.1
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