London Passenger Transport Board - Strong for Service : formation of London Transport 1 July 1933 - leaflet

            The small, and perfectly formed, introduction leaflet to London Transport as it would be known issued in July 1933. The London Passenger Transport Board was formed as a public corporation to amalgamate large swathes of the Capital's public transport system and was, at it says, the world's largets passenger transport undertaking running the Underground, trams, trolleybuses and both Central & Country Area bus services. The Board also had some powers to work in tandem with the main line railways although, in time, this lack of authority may be seen to have been a bit of a weak point in the idealogy behind the ideals.

The leaflet is so much in the Underground Group's exemplary 'house style' in terms of its graphic design, typography and printing. As the Underground Group provided the real core of the new LT this 'tradition' would be continued and built on by, primarily, Frank Pick who had become the Vice-Chairman of LT. It is printed at one of the foremost printing houses of the day, the Curwen Press in Plaistow, east London, and features Kabel typeface not LT's own Johnston. The logo - that is of interest in that it is one new feature of the Board that didn't last long - the LPTB symbol.  This was designed by C W Bacon but wasn't much loved and was soon supplanted by the more recognisable roundel that is still used today. The roundel is more 'flexible' in terms of utility. Nevertheless some will see the old CIE logo in here!

Taken on: April 21, 2020

Tags:

London Transport

London Passenger Transport Board

typeface

typography

1930s

ephemera

transport

transport publicity

advertising

vintage advertising

vintage logo

flying snail

C W Bacon

Curwen Press

Curwen Sans

Strong for Service

Kabel typeface

Mike Ashworth Collection « less

Sets appears in: • Cecil W. Bacon • A Curwen Press miscellany

Groups appears in: • Typography and Lettering • Vintage Advertising more » • Lost London • Transport In The Frame • Typophile // typography, lettering and design • Vintage Typography • Font of All Wisdom - Unique lettering in design [VINTAGE] • * L O N D O N - T R A N S P O R T * • Text and Typography • European Buses , Trolleybuses and Tramways • Vintage Infographics • London Books & Their Illustrations • Old London • Curwen Press - British printing house, 1863 - 1983 • Classic Transport • PLANET EARTH TRANSPORTATION • PLANET EARTH BACK IN THE DAY • Tram-spotting • Vintage Logos • Vintage Railway Publicity, pre-1980 • PLANET EARTH VINTAGE ADVERTISING • C W Bacon - illustrator and artist « less

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Camera:	Brother MFC-J6930DW
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