W. May Ltd., dyers & cleaners : advert on Sheffield Corporation Tramways & Motors ; Bus Routes & Fares : folder issued by Sheffield Corporation Transport Department : nd [c.1935]

            Sheffield's municipal transport department were enthusiastic when it came to publicising their bus and tram routes, partially due to the fact that after 1929 the Corporation formed part of a Joint Omnibus Committee with two of the Grouped railways, the London MIdland & Scottish and the London & North Eastern Railways. This gave 'their' buses the great advantage of an unusually large geographic operating area and this included large parts of the Derbyshire Peak District. In response the Department actively encouraged the use of their routes, buses and city tramways, for walks and rambles at a time when such pastimes were very popular.

This small card folder is an interesting take on facilities available. It takes the form of a wheel that lists destinations in alphabetic order along with route numbers, basic fares and the starting points of the various bus routes; some were 'feeders' to the city's extensive tramways system that served the urban core of Sheffield. It also shows the 'logo' of SCTM that was used on various items of publicity at the time.

The card is in a very 'thirties style and was produced by Stanley Studios. The back cover has an advert for local dyers and cleaners W. May Ltd. that is inset on the same background as the front cover that shows a motor bus amongst stylised 'Clarice Cliff' landscapes. It is not dated and feels mid-1930s but could be a little earlier.

Taken on: October 22, 2023

Tags:

Mike Ashworth Collection

transport

Sheffield

Yorkshire

Derbyshire

Peak District

walking

rambling

leisure

Sheffield Corporation Tramways & Motors

publicity

marketing

graphic design

lettering

folder

bus services

tram services

Sheffield bus routes and fares

transport ephemera

c1935

Stanley Studios

W. May Ltd.

SCTM

advertising

Sheffield Transport

dyers

cleaners

dry cleaners

laundry

Heeley « less

Sets appears in: • Sheffield Corporation Tramways & Motors bus routes and fares folder ; c.1935 • Sheffield Transport - publications and maps more » • Things Yorkshire • Old bus, trolleybus and tram stuff « less

Groups appears in: • Vintage Advertising • Bus Memorabilia

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