British Railways open the door to cheaper holiday travel : promotional leaflet : British Railways North Eastern Region : June 1964

            Within a year British Railways would have become British Rail and with a new corporate identity; it is interesting that in the years prior to the DRU's rebranding of the railways publicity had become devoid of the 1948 'totem' branding and it appears each Region was, to an extent, trying out its own approach. I wonder if this fragmentation of corproate 'look' was part of the driver behind the new double arrow era?

This leaflet gives details of reduced fares for holiday travel from the North East of the North Eastern Region. Stations on Tyneside, Wearside and Teesside are shown with a range of holiday destinations in both the North of England (West and East Coast), East Anglia and North Wales as well as destinations in Scotland. Several of these once popular seaside towns subsequently lost their direct rail connections.These fares were valid from June 1964 until September, excluding the July - August 'high season'.

Taken on: January 19, 2024

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Mike Ashworth Collection

railways

trains

holidays

vacation

transport

public transport

advertising

publicity

leaflet

marketing

railway ephemera

British Railways

North Eastern Region

June 1964

1964

British Railways open the door to cheaper holiday travel

Tyneside

Wearsidem Co. Durham

Yorkshire

Teesside

Berwick

Middlesbrough

West Hartlepool

Darlington

Newcastle

Stockton

Durham

Sunderland

holiday fares

train fares

Blackpool

Lancashire

Southport

Fleetwood

Yarmouth

Lowestoft

Cromer

Skegness

Mablethorpe

Llandudno

Colwyn Bay

Rhyl

Morecambe

Rothesay

Scotland

North Wales

Dunoon

Largs

Glasgow

Perth

Gleneagles

St. Andrews

Edinburgh

Maillaig

Oban

Inverness

Aberdeen

Open Sesame!

railway carriage

graphic design « less

Sets appears in: • British Railways open the door to cheaper holiday travel : leaflet North Eastern Region, June 1964 • Travel! more » • British Railways ephemera • Railway publicity • Some old advertising « less

Groups appears in: • Transport Timetables Leaflet and Ticket SCANS. • British Rail more » • Vintage Railway Publicity, pre-1980 • UK Railway Memorabilia • Travellers' Tails • British Railways in the 60's « less

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