N. C. Wyeth’s 1907 “Broncho Buster” Ad for Cream of Wheat that first appeared in Collier’s Magazine.

            This became one of Wyeth’s most important advertising images, appearing in many publications for many years.  Wyeth had been making a name for himself as an illustrator of stories of the American west in popular magazines of the day.  Cream of Wheat, as a very popular breakfast cereal, was a major weekly advertiser in both Collier’s and The Saturday Evening Post.  Its importance is evidenced by the fact that the ad is printed as a multi-color full page ad, an expensive printing job at the time.   
   

Taken in: United States / Virginia / Washington Forest (show map)

Taken on: July 18, 2021

Tags:

magazine

magazine art

artwork

painting

illustration

1907

Collier's

Collier's Magazine

advertising

magazine ad

magazine advertising

magazine advertisement

color ad

color advertisement

Cream of Wheat

Broncho Buster

vintage magazine

vintage advertising

Cream of Wheat Company

Cream of Wheat Co.

Wyeth

N. C. Wyeth

Newell Convers Wyeth

breakfast cereal

multi-color

Bronco Buster

Bronco Busting

bronc

bucking bronc

bucking bronco

cowboy

horse

rodeo

breakfast

cereal

western

American West

wild west « less

Sets appears in: • Vintage Advertising • Sports Album more » • N.C. Wyeth, Illustrator • Art Collection « less

Groups appears in: • Vintage Advertising • Vintage Magazines more » • Vintage Illustration • Vintage Advertising & Antiques • Classic Illustrators • WILD WEST - Cowboys & Indians - WESTERN - Gunfighters. • Retro/Vintage Magazines - Ads/Fashion/Everything • Wyeth Family Artists & followers « less

Camera: Apple iPhone XS, f/1.8, 1/55 sec, 4.2mm, ISO 160 (more info) (hide info)

Camera:	Apple iPhone XS
Lens:	iPhone XS back dual camera 4.25mm f/1.8
Aperture:	f/1.8
Exposure Time:	0.018 sec (1/55)
Focal Length:	4.2mm
ISO:	160
Exposure Bias:	0 EV
Flash:	Auto, Did not fire
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	sRGB
Software:	Adobe Photoshop Express Windows 10 (Windows)
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