Two-page ad for the “Overland Model 90” in “The Saturday Evening Post,” May 18, 1918.

            The 1918 Overland Model 90 B touring car was produced by the Willys-Overland Company based in Toledo, Ohio.  The Model 90 was powered by an inline-4 engine, boasting a 179 cubic inch displacement and 32 horsepower.  Compared to the ubiquitous Ford Model T, the Overland Model 90 was more stylish, comfortable, and powerful.  It featured a six-inch-longer wheelbase and 12 more horsepower than the Model T.  However, this extra style and power came at a cost – it was generally priced at $850, which was $345 more than the Ford Model T.  To put it in perspective, the average 1918 wage was $1,047 per year, so you’d need to work for about 10 months to afford this car.

The 1918 Overland Model 90 B Touring Car combined style, power, and comfort, making it a noteworthy choice for its time.  The Willys-Overland Company was one of the most successful early car companies, and by 1912, it had become the second-bestselling American car, trailing only behind Ford.

[Sources: TheHenryFord.org, conceptcarz.com, and streetsideclassics.com]

Taken in: United States / Virginia / Washington Forest (show map)

Taken on: March 15, 2024

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The Saturday Evening Post magazine

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Overland Model 90

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May 18, 1918

May 1918

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volume 190, number 46

The Saturday Evening Post

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Sets appears in: • Vintage Advertising • Slick Magazines

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Camera: Apple iPhone 14 Pro, f/1.8, 1/60 sec, 6.9mm, ISO 100 (more info) (hide info)

Camera:	Apple iPhone 14 Pro
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Aperture:	f/1.8
Exposure Time:	0.017 sec (1/60)
Focal Length:	6.9mm
ISO:	100
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	sRGB
Software:	Adobe Photoshop Express Windows 10 (Windows)
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