Starbucks Old Logo vs. New Logo -- Too Much?

OBSCENE? Starbucks' drops below the equator with their new "Pike Place" logo. The original mermaid's hair curved suggestively, but now Starbucks gives us a "hard core" coffee. Starbucks says it's okay to plaster this obscene imagery all over the place, because it was their original logo. I don't think that makes it okay.

Follow the link for Michael Krakovskiy's great history of how Starbucks found and then buried this family-unfriendly two-tailed siren, before its recent reemergence -- How the Starbucks Siren Became Less Naughty.

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Taken on: April 17, 2008

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Pike

Pike's

Starbucks

Logo

Coffee

Mermaid

Advertising

Trademark

Cup

Marketing

Sexist

Sexism

Spread

Fin

Tail

Leg

Siren

Suggestive

Innuendo

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Groups appears in: • Ridiculous Marketing Nonsense • THIS POOL IS DEFUNCT DON'T ADD ANYTHING TO IT! more » • Responsible Marketing • thiết kế logo • New World sirens « less

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