MSc in Marketing & Creativity students learn improv (ESCP London Campus)

As part of their Consumers & Consumer Value module, the 66 MSc in Marketing & Creativity students in the Class of 2025 took part in an improv training session.

Improvisation has been shown to be great for increased creativity and new idea generation as it is highly collective and requires shared responsibility and leadership, building on others' contribution. Taking part in this activity allowed the MMK students to learn new skills that will prove useful while responding to the brief for their group project. It also served as a useful team building exercise as well as shifting habitual thinking and behaviour through a more physical approach.

A huge thank you to AndAlso for running such a fun class!

Find out more about the MSc in Marketing & Creativity, ranked 4th worldwide by QS: escp.eu/mmk

Taken on: February 6, 2024

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Sets appears in: • MSc in Marketing & Creativity students learn improv (ESCP London Campus) • The Msc in Marketing and Creativity (MMK) at ESCP Europe

Camera: Canon EOS 6D, f/4.0, 1/80 sec, 32mm, ISO 1600 (more info) (hide info)

Camera:	Canon EOS 6D
Lens:	EF24-105mm f/4L IS USM
Aperture:	f/4.0
Exposure Time:	0.013 sec (1/80)
Focal Length:	32mm
ISO:	1600
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Manual
Exposure Mode:	Manual
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	sRGB
Software:	Adobe Photoshop Lightroom Classic 13.1 (Macintosh)
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