2017 Alfa Romeo Giulia Veloce - a photo on Flickriver

2017 Alfa Romeo Giulia Veloce

            Might Alfa Romeo finally get a true savior in Carlos Tavares? Peugeot SA (PSA) and Fiat Chrysler Automobiles (FCA) merge, Tavares has the chance to attempt what might be his toughest turnaround yet. The storied Italian sports car brand has humbled more than one powerful executive. Under former FCA CEO Sergio Marchionne, three attempts to put Alfa Romeo on the right track flopped. Mike Manley, who succeeded the late Marchionne in July 2018, needed fewer than 18 months to realize that Marchionne's final relaunch plan (Alfa Romeo would grow to seven models) for Alfa was unachievable. Alfa's current cars -- the Giulia midsize sedan, Stelvio midsize SUV and the Giulietta compact hatchback -- cover three different segments, but only one is an SUV and none of the models offers electrification. The first-generation Giulia and Stelvio have underperformed, resulting in Alfa Romeo's sales decline in Europe, where the Italian marque has been passed by Tesla, Jaguar, Porsche and Lexus this year. Alfa Romeo's deliveries were also down in the U.S. Alfa Romeo received a bit of good news last month when Tavares, the new CEO of the combined automakers, said no brand would be discontinued if the companies merge. Other positive notes for Alfa are that Tavares is a true "car guy" who races in his spare time and he successfully resurrected the Alpine low-volume performance brand while he was the No. 2 at Renault. He also could leverage PSA's platforms to strengthen Alfa Romeo's future lineup, ensuring a more regular stream of new products. However, trying to transform Alfa Romeo into a brand with cars for every premium segment is a Herculean task. The three German premium automakers dominate at that level with 25 to 33 body styles and volumes around 2 million vehicles a year. Alfa Romeo hovers at about 100,000, but it is certainly not alone in failing to challenge Audi, BMW & Mercedes. After more than a decade of over promising and under delivering under FCA, Tavares might be the only automotive executive around capable of setting -- and achieving -- sustainable success at Alfa Romeo. Happy New Year! Felice Anno Nuovo 2020!
   

Taken in: Holland / Provincie Gelderland / Bruchem (show map)

Taken on: December 31, 2019

Groups appears in: • Alfa Romeo cars • FCA or better Ferrari Group

Camera: samsung SM-A530F, f/1.7, 1/300 sec, 3.9mm, ISO 40 (more info) (hide info)

Camera:	samsung SM-A530F
Aperture:	f/1.7
Exposure Time:	0.003 sec (1/300)
Focal Length:	3.9mm
ISO:	40
Exposure Bias:	0 EV
Flash:	No Flash
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Center-weighted average
White Balance:	Auto
Color Space:	Uncalibrated
Software:	A530FXXS7CSJ7
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