IMG_9891 Alfons Mucha 1860-1939 Paris Prague Sixth Sokol Festival. Sixième Festival Sokol. 1912 Prague Galerie d'Art.

            Alfons Mucha 1860-1939 Paris Prague 
Sixth Sokol Festival. Sixième Festival Sokol. 1912
Prague  Galerie d'Art. 

LA PUBLICITE NE PEUT PAS ÊTRE ABSTRAITE 

L'Art Abstrait existe. La Publicité Abstraite n'existe pas.
L'Art Abstrait, qui ne véhicule aucune signification claire existe. 
L'Art Laid existe aussi. 
La Publicité ne tolère pas le Non Sens  et évite le Laid. Pourquoi ? 
Parce qu'il faut qu'elle s'adresse aux peuples, et qu'il est impératif que ceux ci comprennent son message. 
La Publicité Abstraite, non Figurative est impossible ! Sauf quelques motifs de détail, et de décor.
Le message publicitaire doit être clairement compréhensible par tous, jusqu'aux illettrés.
Le message publicitaire doit éviter le Laid, sinon il sera repoussant, et non pas attractif.
Comme en Architecture il existe en publicité des contraintes imposées par le réel, qui font qu'il n'est pas possible de faire n'Importe Quoi.
Ainsi seuls les peintres et les sculpteurs contemporains ont le douteux privilège de pouvoir produire des oeuvres non signifiantes, absurdes, et même totalement, absolument,  laides. 
Une évidence aussi : ceux qui décident de faire une publicité compréhensible par les peuples sont les mêmes que ceux qui décident d'imposer un art  officiel ( celui qui est dans les musées) incompréhensible par les peuples. 

NON FIGURATIVE ADVERTISING IS IMPOSSIBLE

Abstract Art exists. Abstract Advertising does not exist.
Abstract Art, which conveys no clear meaning exists.
The Ugly Art  also exists.
The Publicity does not tolerate the No Sense and avoids the Ugly. What for ? 
Because he necessary that the publicity speak to people, and it is imperative that the people understand his message. The Abstract Publicity, The Non Figurative advertising, is impossible! Except some minor grounds of decor. 
The commercial message must be clearly understood by everyone, even by the illiterate. 
The advertisement must avoid the Ugly, otherwise it will be pushing back, she will not  attractive. 
As in architecture, there are for advertising the constraints imposed by the real, with this consequence which it is not possible tou make "No matter What" (anything). 
Thus only painters and sculptors have the dubious privilege of being able to produce works that are not meaningful, absurd, and even totally, absolutely, ugly.
Also obvious: those who decide to make an advertisement, understandable by the people, are the same as those who decide to impose an official art (the one that is in museums) incomprehensible by the peoples


   

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Taken on: May 24, 2017

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Sets appears in: • MUSEE PRAGUE DALI MUCHA

Camera: Canon EOS 5D Mark IV, f/6.3, 1/400 sec, 85mm, ISO 4000 (more info) (hide info)

Camera:	Canon EOS 5D Mark IV
Aperture:	f/6.3
Exposure Time:	0.003 sec (1/400)
Focal Length:	85mm
ISO:	4000
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Mode:	Auto
White Balance:	Auto
Color Space:	sRGB
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