London Transport Roundel, Canary Wharf, Selective colour

            While the first use of a roundel in a London transport context was the trademark of the London General Omnibus Company registered in 1905, it was first used on the Underground in 1908 when the the Underground Electric Railways Company of London Limited (UERL)  placed a solid red circle behind station nameboards on platforms to highlight the name. The word "UNDERGROUND" was placed in a roundel instead of a station name on posters in 1912 by Charles Sharland and Alfred France, as well as on undated and possibly earlier posters from the same period. Frank Pick thought the solid red disc cumbersome and took a version where the disc became a ring from a 1915 Sharland poster and gave it to Edward Johnston to develop, and registered the symbol as a trademark in 1917. The roundel was first printed on a map cover using the Johnston typeface in June 1919, and printed in colour the following October. After the UERL was absorbed into the London Passenger Transport Board in 1933, it used forms of the roundel for buses, trams and coaches, as well as the Underground. The words "London Transport" were added inside the ring, above and below the bar. The Carr-Edwards report, published in 1938 as possibly the first attempt at a graphics standards manual, introduced stricter guidelines. Between 1948 and 1957 the word "Underground" in the bar was replaced by "London Transport". The 100th anniversary of the roundel was celebrated in 2008 by TfL commissioning 100 artists to produce works that celebrate the design. Cited in Wikipedia.

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Taken in: United Kingdom / England / London / Limehouse (show map)

Taken on: April 28, 2015

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Camera: Nikon D80, f/13.0, 1/180 sec, 70mm (=105mm), ISO 400 (more info) (hide info)

Camera:	Nikon D80
Aperture:	f/13.0
Exposure Time:	0.006 sec (1/180)
Focal Length:	70mm (35mm equivalent: 105mm)
ISO:	400
Exposure Bias:	0 EV
Flash:	No Flash
Exposure Program:	Shutter speed priority AE
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Gain Control:	Low gain up
Color Space:	sRGB
Software:	Adobe Photoshop Elements 5.0 Windows
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