cadburys wispa back for good :-) - a photo on Flickriver

spotted (and eaten :-)) (@ the topaz petrol station on the long straight in cork, ireland) today in cork (expiry date of april 2009)

:-)

the return of the best chocolate ever invented!

(oh and taken with the new phone - 5 mega pixels, auto zoom, flash etc. - a Samsung Tocco as its called in Ireland or a SGH-F480 in the rest of the world)

from the wikipedia.

Wispa is a chocolate bar made by Cadbury for the U.K. and Ireland market. Subtypes of this bar included Wispa Gold (caramel filling) introduced in 1995, Wispa Bite (caramel and biscuit filling) introduced in 2000, Wispaccino (coffee flavoured filling) and Wispa Mint (mint layer).

The bar was launched in 1981 as a trial version in North East England and with its success it was introduced nationally in 1983. It was seen as a competitor to Nestle's Aero. The bar was seen as a favourite and an icon of the 80s. Despite this the product had declining sales and was discontinued as the Wispa in 2003.

In 2003, after its discontinuation, Cadbury brought the Wispa back onto market as "Dairy Milk Bubbly", reformatting it as a standard 'chunks' bar (similar to other 'Dairy Milk' products) instead of the earlier whole-bar approach. However, in 2007, helped by an internet campaign, the Wispa bar was relaunched, albeit for a "limited period.".

Since the discontinuation of the Wispa bar in 2003, several internet campaigns and an online petition to bring it back slowly gained momentum. During Iggy Pop's 2007 performance at Glastonbury Festival, several Wispa fans invaded the stage armed with a banner saying "Bring Back the Wispa." In addition, several "Bring Back Wispa" groups on Bebo, MySpace and Facebook were set up. In August 2007, these campaigns prompted Cadbury to announce that the bar would be relaunched on October 8, 2007 for an initial limited production of 23 million bars, with a permanent return possible if sales are high enough. Predictions that the relaunched product would be marketed as Wispa Classic proved unfounded, and the new Wispa hit shelves in similar packaging to the original bar.

On the 24 August 2007, the first box of the relaunched Wispas was put up for auction on eBay, with a press release from Cadbury saying that the auction was real and that the proceeds (the winning bid was £195.00) were going toward the Cadbury Charity, Ghana for the Source.

In February 2008, Rebecca Wells auctioned an original out-of-date Wispa bar, which she found in a sofa, on eBay for the charity LAM Action. The initial winning bid of £2,550 was found by eBay to be "unauthorised". It has since been re-listed, and raised £1000 for the charity.

It was announced in August 2008 that the bar would return on a permanent basis in October 2008, however as of September 23, 2008 it is now available in some stores. It was revealed that Wispa variants, such as Wispa Gold and Wispa Mint will also be reintroduced as "limited editions" alongside the regular Wispa's return in the Autumn of 2008.

Taken on: September 23, 2008

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Groups appears in: • Wispa Lovers United!

Camera: Samsung Electronics SGH-F480, f/2.8, ISO 100 (more info) (hide info)

Camera:	Samsung Electronics SGH-F480
Aperture:	f/2.8
ISO:	100
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Average
White Balance:	Auto
Color Space:	sRGB
Software:	1F4D87230200
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