A $10m Tripod! - a photo on Flickriver

A $10m Tripod!

So far, the Kickstarter for the new Tripod has reached $10 million (get it at stuckincustoms.com/links/peak-design-travel-tripod ). Incredible! Great job everyone! I've heard a few complaints about using Kickstarter as a marketing tool that I think are unfounded. Peak Design is an amazingly successful company with plenty of cash reserves, so why do they use a vehicle like KS to hawk their wares? There are a panoply of great reasons... for one, they have now done so many Kickstarters and they owe their success to that platform so they remain loyal. For two, they go back to the original community and offer them better prices as a sort of reward and they can get it cheaper than driving down to their local camera store or on Amazon after the KS event ends. For three, the incredibly active community acts like an intense "focus group" and they give them all kinds of hardcore advice and suggestions. And, last, in my personal opinion, companies like Peak Design on Kickstarter help to make the entire platform more trusted and stable, which gives a strong foundation to other new companies and entrepreneurs that have interesting ideas. Anyway, that's my take! Go see for yourself at stuckincustoms.com/links/peak-design-travel-tripod

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Taken on: May 11, 2019

Tags:

Peak

Design

Travel

Photography

gear

kickstarter

carbon

aluminium

fiber

fibre

compact

head

legs

feet « less

Camera: Canon EOS 5D Mark IV, f/8.0, 1/2500 sec, 24mm, ISO 400 (more info) (hide info)

Camera:	Canon EOS 5D Mark IV
Lens:	EF24mm f/1.4L II USM
Aperture:	f/8.0
Exposure Time:	1/2500 sec
Focal Length:	24mm
ISO:	400
Exposure Bias:	-2/3 EV
Flash:	Off, Did not fire
Exposure Program:	Aperture-priority AE
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Manual
Color Space:	Uncalibrated
Software:	Adobe Photoshop CC 2017 (Macintosh)
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