Pyrex Modern Cookery Book : issued by J A Jobling & Co Ltd., Sunderland, UK : c1927

            A rather stylish cover to the Pyrex Modern Cookery Book issued c1927 to sell the range of kitchen and ovenware to the housewife. By the late 1920s there was more of a move towards more of the burden of such domestic duties such as cooking falling on a greater number of 'middle class' women as the employment of domestic servants continued to tail off and in some respects the contents almost hint at 'cookery for beginners'.

Pyrex was possibly the best known of the borosilicate glasses that had been developed in the early 20th Century, initially in Germany. The experiments were picked up by the American company the Corning Glass Works and by 1915 they were marketing 'Pyrex' products. Back in the UK the Sunderland based glass manufacturers James A Jobling, at the Wear Flint Glass Works, at a time of general trade depression were canny enough to obtain the UK rights to Pyrex from Corning. It became their salvation as the glasswear proved very popular over the coming decades.

UK production of Pyrex ceased in 2007 when the now French owner of Jobling's, shut the Sunderland plant and moved production abroad.

The booklet is in a very period style - the front cover showing a coquettish figure displaying an array of foods in Pyrex dishes, whilst the back cover shows "the smartest thing in teapots", the range made by Jobling's along with coffee pots. These illustrations are signed "Harry Woolley", the artist born in Ashton-under-Lyne in Lancashire in 1881 and who died in 1959. This prolific artist and illustrator is probably best recalled as having designed many a cigarette card in his day. I do like the fact the cover has a copy of the booklet itself, with the string through the top right hole, pinned to the kitchen wall.

Taken on: January 10, 2022

Tags:

Mike Ashworth Collection

cook book

cookery booklet

advertising

vintage advertising

c1927

Pyrex

Pyrex glass

James A Jobling & Co Ltd

Wear Flint Glassworks

Sunderland

Pyrex modern cookery book

food

kitchen

cookery

kitchenware

utensils

marketing

publicity

Harry Woolley

Ashton-under-Lyne

Lancashire

illustration

teapot

lettering « less

Sets appears in: • Germany : Deutschland • Pyrex Modern Cookery Book, c1927 more » • Recipe and cookery books • Some old advertising « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Illustration • Vintage Advertising & Antiques • Font of All Wisdom - Unique lettering in design [VINTAGE] • PLANET EARTH BACK IN THE DAY • Specialty Cookbooks & Vintage Kitchens • PLANET EARTH VINTAGE ADVERTISING « less

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