trackside85.com - a photo on Flickriver

trackside85.com

This summer and autumn Ass Savers are putting on an exhibition of black and white film photographs from the 1985 Six Day Race in Berlin called Trackside '85. The photographer, Staffan Jofjell, is a family friend of Ass Savers' CEO and Co-founder, Staffan Weigel, and the images capture a fantastically interesting look at what was happening on the track, behind the scenes, and at a giant party in the middle of it all.The exhibition will travel to three European cities.

Trackside '85 kicks off in Berlin on 17 July at Keirin Cycle Culture Café with an opening event featuring vintage track bikes alongside the photos and a talk by Staffan Jofjell. Next it moves on to Barcelona where the vernissage will be included as an Offical Event of the Red Hook Crit Brooklyn on 31 August. The final stop is in London from 16 November at Look Mum No Hands on Old Street.

"Ass Savers is known for our plastic mudguard, but we didn't decide to work for ourselves just to focus only on the business side – the goal is to do as many things as we can that we enjoy and the opportunity to share these images was something we couldn't pass up," says CEO Staffan Weigel.

For more information please visit trackside85.com.

Exhibition Dates

Berlin: 17 July – 7 August @ Keirin Cycle Culture Café

Barcelona: 31 August – 20 September @ My Beautiful Parking, Official Red Hook Crit Barcelona Event on 31 August

London: 16 November – 6 December @ Look Mum No Hands (Old Street)

—About Trackside '85
Cyclists relentlessly grind out lap after lap on the velodrome while the crowd’s attention slowly turns from bikes to beer. Inside the track the cyclists are reduced to satellites orbiting the microcosm of the this inner livelihood where dreams of honour and glory, hopes for romance, and escaping from the daily grind subsist as the riders relentlessly push on in the slowly thickening cigarette smoke of the arena. The parallel between this scene and Berlin – a city in exile with it’s citizens trying to maintain a life of normality within the wall – is palpable. And in the midst of it all is a young Swedish photographer, floating from scene to scene and capturing the action both on and off the track in Berlin, 1985.

—About Ass Savers
Ass Savers is a young company hailing from the rainy, wet city of Gothenburg, Sweden. Since 2011, the five designer co-founders have turned their small side project into a rapidly growing brand within the cycling industry and have received numerous awards including Bike Minimalism's Product of the Year 2012 and being chosen as Finalists at ISPO Brand New 2014.http://ass-savers.com/—

For Press Inquiries: Jungho Kim Ass Savers press@ass-savers.com

—About Keirin cycle culture cafe

On the 1st of April 2004 Gary and Mortimer founded the Keirin cycle culture café, the first dedicated track bike store in the world. After many years working as bike messengers in Berlin, London and NYC a passion for track bikes and bike racing was the driving force behind the idea to create a shop and meeting place for the similarly enthused. Offering excellent Italian coffee, live screening of pro-tour and track racing events and an interesting collection of rare track bikes and parts. The shop has a large selection of new and vintage track and road frames and components. Builds and repairs are carried out by a mechanic with 18 years of workshop experience .

www.keirinberlin.de

Taken on: July 14, 2014

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Exhibtion

July 17th 2014

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1985 Berliner Sechstagerennen

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Groups appears in: • Bicycling • B&W more » • Berlin • Bike Nation • fixed gear homies • bicycles x 自転車 • I Want To Ride My Bicycle • Singlespeed/Fixed Gear Bicycles • bicycle_culture • Berlin für Berliner • Bicycle Racing • Guess Where Berlin (please read the rules!) • Berlin schwarzweiss + blackandwhite • Berlin Analog • C-41 Process B/W Films • Black and White Film • B+W • I Love Black and White! • Art in Black and White • BW and Sepia • CYCLOMANIA • Berlin - tristesse & beauty • bicycles as art (submit a bicycle pic to be the group icon) • Black & White Awards • Fixed Gear Republic • InternationalFixedGearRiders • Sports in Black and White • Black and White Photography Art • Black and White Film Photography (bwfp) • Fahrräder in Berlin/Bikes in Berlin « less

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