The Broadway Hollywood - a photo on Flickriver

According to www.broadwayloftshollywood.com, "Designed by respected Los Angeles architect Frederick Rice Dorn, the original Renaissance style building is stylized with decorative Corinthian reliefs and columns supporting the upper level loggias. Along Hollywood Boulevard, classical mantelpieces tie the structure to a six-story 1938 International style addition by Parkinson & Parkinson, the designers of another retail grande dame, Bullocks Wilshire.

"1645 North Vine was born in 1927 as the B.H. Dyas Specialty Emporium, one of the city's first department stores. In 1931, the building joined Arthur Letts' retail chain and was rechristened the Broadway Hollywood. A storied haunt of the famous and the fashionable, the influential West Coast retailer allegedly introduced women's slacks at its Vine Street location years before New York tastemakers adopted the look for the fairer sex; a top floor activity room provided a stylish play pen for the under age set while parents shopped below. Hollywood lore also holds that the building appeared in the Charlie Chaplin epic Modern Times.

"Some sixty years after Hollywood Boulevard's first commercial heyday, the Broadway closed its doors to shoppers and embarked on a quiet two-decade stint providing space for urban music stations KACE and KRTO, Capitol Records satellite offices, and exteriors for the Harrison Ford crime feature Hollywood Homicide.

"Today, nearly eighty years since the building's debut, the Broadway Hollywood is readying itself from the marble ground floor to the sun and starlit rooftop for a definitive and lasting close-up."

1645 N. Vine St., Los Angeles CA.

Taken in: United States / California / Los Angeles (show map)

Taken on: January 21, 2011

Tags:

the broadway hollywood

signs

neon

neon signs

vintage signs

vintage neon signs

hollywood

hollywood and vine

los angeles

typography

type

typeface

1645 n vine st los angeles ca

southern california

renaissance architecture

1927

1920s

Los Angeles Historical-Cultural Monument #664

Frederick Rice Dorn

broadway department store

vintage

vintage signage « less

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Camera: Canon EOS 30D, f/10.0, 1/800 sec, 200mm, ISO 250 (more info) (hide info)

Camera:	Canon EOS 30D
Lens:	EF75-300mm f/4-5.6 USM
Aperture:	f/10.0
Exposure Time:	0.001 sec (1/800)
Focal Length:	200mm
ISO:	250
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	Uncalibrated
Show full info

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