1964½ Ford Mustang 289 - July 4th Car Cruz In - Putnam County Fairgrounds - Cookeville, Tennessee

It’s almost impossible to imagine the American road without the Mustang. What would actor Steve McQueen have raced through the streets of San Francisco in Bullitt? What would singer Wilson Pickett have regretted buying for “Mustang Sally?” What would the 11,000 members of the Mustang Club of America celebrate? The Mustang is more than a car. It’s an icon, an image and a lifestyle.

Of course, none of this was predicted when Henry Ford II unveiled the Mustang at Ford Motor Company’s pavilion at the New York World’s Fair on April 17, 1964 (exactly 60 years ago today and identical to the 1964½ Mustang in the photograph above). Ford was taking a chance with an unprecedented concept pitched at an untested market. How and why the company took that gamble is a fascinating story of vision, determination and luck.

For an automaker, maybe the only thing worse than a flop is a hit that you can’t build fast enough to keep up with demand. Ford had the capacity and, to its lasting credit, it gambled when the company opened additional Mustang assembly lines in New Jersey and California. It proved a wise bet. The Mustang’s roll-out was masterful. Ads ran in 2,600 newspapers across the United States. Primetime commercials ran on all three networks the night before the launch. The car, alongside Lee Iacocca, simultaneously appeared on the covers of Time and Newsweek. Some 22,000 sales were tallied before the first weekend was over. Within a year, 418,812 Mustangs were sold. By the end of the model year, in the fall of 1965, almost 681,000 cars found their way into owners’ garages.

It was an unprecedented smash, and only the beginning of a run that shows no sign of stopping. What was the secret of the Mustang’s success? It was the right car at the right time. Lee Iacocca’s instincts on the baby boomers were dead on. Young people wanted a car that looked sporty, had a modest price, and could be accessorized to their individual tastes. General Motors, Chrysler and AMC had nothing to match it, giving Ford a lock on an untapped market. (To be sure, Camaro, Firebird, Challenger and Javelin were soon to come.) The splashy, media-savvy debut didn’t hurt either. Few cars had so much going for them. Fewer still, have kept it going for so many years.

www.thehenryford.org/explore/blog/mustang-the-birth-of-an...

Three bracketed photos were taken with a handheld Nikon D7200 and combined with Photomatix Pro to create this HDR image. Additional adjustments were made in Photoshop CS6.

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Taken in: United States / Tennessee / Cookeville (show map)

Taken on: July 1, 2017

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1964½ Ford Mustang 289

1964½ Ford Mustang

1964½ Mustang

Ford Mustang 289

Ford Mustang

April 17, 1964

unveiled the Mustang at Ford Motor Company’s pavilion at the New York World’s Fair

Henry Ford II

Lee Iacocca

July 4th Car Cruz In

Putnam County Fairgrounds

Cookeville

JLR Photography

Nikon D7200

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Cookeville, TN

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Putnam County

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64½ Ford Mustang

64½ Mustang

more than a car

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Camera: Nikon D7200, f/6.3, 26mm, ISO 400 (more info) (hide info)

Camera:	Nikon D7200
Aperture:	f/6.3
Focal Length:	26mm
ISO:	400
Color Space:	Uncalibrated
Software:	Adobe Photoshop CS6 (Windows)
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